About Us

Midnight Glow is a family-owned and operated startup based in Nisswa, Minnesota. We originally launched as Wicks & Broomsticks on South 8th Street in Brainerd, MN (56401), but our operation has since evolved—After careful analysis of past sales data and customer feedback, we’ve decided to make some fundamental changes; transition online under a new name, discontinue a significant portion of our previous selection, and streamline our offerings to provide our buyers only the most popular, and well-regarded of our products—intention candles.  A total rebrand.  Digitally transforming has allowed us to break free from the limitations our physical storefront held us to, now sharing our metaphysical expertise with customers not just locally, but across the entire country.  We’ve chosen to specialize in our intention candles to both maximize the quality of the product that has yielded the best feedback, and unify the representation of Midnight Glow’s ultimate purpose; strengthening conscious power.